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Written by:
Julie Farmer
21/07/2009 16:46
Businesses learned over the past few decades that they should do the things they do best and contract out the rest. This originally was called "core capabilities", which really traces its roots all the way back to Adam Smith, one of the greatest economists in history.
Smith's concern was largely with international trade, and his theories demonstrated that the most efficient use of resources for a particular entity should be where the resources are expended. In your business, personal assistants (PAs) are not the core of your business. You need the skills, but do you need people in house?
The reason why outsourcing business services is more cost effective/better than doing the work in house, is that you pay for the services you request, when you need them. You buy hours of work or output of work, and you don't have employees overstressed during heavy workload periods, while fumbling for things to do when the workload is low.
Outsourcing PA services makes sense for most businesses.
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3 comment(s) so far...
Re: Outsourcing Business - Why
Yes, I strongly agree to this article. Working out of the house is more expensive than doing work in the house. It is because, when you have work outside, you have to pay for many expenses such as transportation and services.
By Ana on
08/02/2010 09:05
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Re: Outsourcing Business - Why
This is true that we take to consider the expense when it comes to working. We have to consider all things if it is for good or not.
By Freelance Journey on
08/02/2010 09:05
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Re: Outsourcing Business - Why
Hi Ana and Freelance Journey thank you for your replies, I agree with you both. The other item many businesses don't think about is the hidden costs. Desk space, additional insurances, sickness and holiday cover and more importantly computers, computer licences etc.
By Julie Farmer on
08/02/2010 09:11
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Can Twitter or Facebook help my Business?
It depends on several factors, the most important of which is this: where does your target audience spend time online? Different groups of people use different social media platforms.
If you are certain that the people you need to engage with are on Twitter and / or Facebook, the next factor to consider is time: do you, or somebody in your company, have enough time to build a presence on these platforms?
The next factor is having the right attitude towards using these platforms to promote your business. Twitter and Facebook are social media platforms, with the emphasis on social. In our interview with Rob Jones of Surefire Digital, we discussed how these environments can work well if you are prepared to put time into promotions and get to know people there, but the hard sell rarely works. Are you prepared to focus on building relationships and perhaps only getting tangential benefits such as brand building (and only if you get it right), and not look for immediate financial returns?
Businesses can use Twitter and Facebook for specific promotions once a following is in place, however, you need to ensure that these promotions are well planned and tie into your wider marketing efforts. Spending a little time watching what other businesses are doing on Twitter and Facebook is well worth it.
Lastly, ensure that you have a clear idea of what you want from the activity. If your goal is to drive people back to your website to engage them in a well-designed sales funnel, then you may see good results. However, if your site doesn’t have a clear set of goals that can be attained, you need to focus on your core web presence before reaching out with social media.
There is no guarantee that either Twitter or Facebook can help your business, but for those who have done the research, found relevant audiences and are prepared to put in the time, they can help to build relationships with potential customers and build brand, ultimately leading to increased sales after a period of time
This article came from www.momentumws.co.uk/guides/faq/
Can Twitter or Facebook help my Business?
It depends on several factors, the most important of which is this: where does your target audience spend time online? Different groups of people use different social media platforms.
If you are certain that the people you need to engage with are on Twitter and / or Facebook, the next factor to consider is time: do you, or somebody in your company, have enough time to build a presence on these platforms?
The next factor is having the right attitude towards using these platforms to promote your business. Twitter and Facebook are social media platforms, with the emphasis on social. In our interview with Rob Jones of Surefire Digital, we discussed how these environments can work well if you are prepared to put time into promotions and get to know people there, but the hard sell rarely works. Are you prepared to focus on building relationships and perhaps only getting tangential benefits such as brand building (and only if you get it right), and not look for immediate financial returns?
Businesses can use Twitter and Facebook for specific promotions once a following is in place, however, you need to ensure that these promotions are well planned and tie into your wider marketing efforts. Spending a little time watching what other businesses are doing on Twitter and Facebook is well worth it.
Lastly, ensure that you have a clear idea of what you want from the activity. If your goal is to drive people back to your website to engage them in a well-designed sales funnel, then you may see good results. However, if your site doesn’t have a clear set of goals that can be attained, you need to focus on your core web presence before reaching out with social media.
There is no guarantee that either Twitter or Facebook can help your business, but for those who have done the research, found relevant audiences and are prepared to put in the time, they can help to build relationships with potential customers and build brand, ultimately leading to increased sales after a period of time
This article came from www.momentumws.co.uk/guides/faq/
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