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Make it Big 2010 Conference

Nov 9

Written by: Julie Farmer
09/11/2009 17:12 

I attended the Make it Big in 2010 conference over the weekend.  It had its good points and bad points.  The first part of the conference was how to make money from property and joining people on their courses.  But the second part of the conference was outstanding. 

There was a presentation from Jeremy Harbour who basically said buy a business, turn it round and the sell it.  Once you have done that move on to the next one and keep going.

James Caan was also there and he was very funny and worth listening to.  He is a very funny man and has his feet firmly on the ground, or at least that’s what came across. 

It was interesting to note that he spoke about his mentors which lead nicely into the presentation made by Jonathan Pfahl who runs a company who specialise in providing mentors.  He was very interesting.

We then had a presentation from Paul Avins, (www.paul-avins.com), always worth listening to and then Dr Topher Morrison (www.tophermorrison.com). 

For a weekend of seminars it worked very well and lots of information on how to grow your business.

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 Twitter & my business?

Can Twitter or Facebook help my Business?

It depends on several factors, the most important of which is this: where does your target audience spend time online? Different groups of people use different social media platforms.

If you are certain that the people you need to engage with are on Twitter and / or Facebook, the next factor to consider is time: do you, or somebody in your company, have enough time to build a presence on these platforms?

The next factor is having the right attitude towards using these platforms to promote your business. Twitter and Facebook are social media platforms, with the emphasis on social. In our interview with Rob Jones of Surefire Digital, we discussed how these environments can work well if you are prepared to put time into promotions and get to know people there, but the hard sell rarely works. Are you prepared to focus on building relationships and perhaps only getting tangential benefits such as brand building (and only if you get it right), and not look for immediate financial returns?

Businesses can use Twitter and Facebook for specific promotions once a following is in place, however, you need to ensure that these promotions are well planned and tie into your wider marketing efforts. Spending a little time watching what other businesses are doing on Twitter and Facebook is well worth it.

Lastly, ensure that you have a clear idea of what you want from the activity. If your goal is to drive people back to your website to engage them in a well-designed sales funnel, then you may see good results. However, if your site doesn’t have a clear set of goals that can be attained, you need to focus on your core web presence before reaching out with social media.

There is no guarantee that either Twitter or Facebook can help your business, but for those who have done the research, found relevant audiences and are prepared to put in the time, they can help to build relationships with potential customers and build brand, ultimately leading to increased sales after a period of time

This article came from www.momentumws.co.uk/guides/faq/

Can Twitter or Facebook help my Business?

It depends on several factors, the most important of which is this: where does your target audience spend time online? Different groups of people use different social media platforms.

If you are certain that the people you need to engage with are on Twitter and / or Facebook, the next factor to consider is time: do you, or somebody in your company, have enough time to build a presence on these platforms?

The next factor is having the right attitude towards using these platforms to promote your business. Twitter and Facebook are social media platforms, with the emphasis on social. In our interview with Rob Jones of Surefire Digital, we discussed how these environments can work well if you are prepared to put time into promotions and get to know people there, but the hard sell rarely works. Are you prepared to focus on building relationships and perhaps only getting tangential benefits such as brand building (and only if you get it right), and not look for immediate financial returns?

Businesses can use Twitter and Facebook for specific promotions once a following is in place, however, you need to ensure that these promotions are well planned and tie into your wider marketing efforts. Spending a little time watching what other businesses are doing on Twitter and Facebook is well worth it.

Lastly, ensure that you have a clear idea of what you want from the activity. If your goal is to drive people back to your website to engage them in a well-designed sales funnel, then you may see good results. However, if your site doesn’t have a clear set of goals that can be attained, you need to focus on your core web presence before reaching out with social media.

There is no guarantee that either Twitter or Facebook can help your business, but for those who have done the research, found relevant audiences and are prepared to put in the time, they can help to build relationships with potential customers and build brand, ultimately leading to increased sales after a period of time

This article came from www.momentumws.co.uk/guides/faq/